The concept of interactivity is interesting to me because it is only recently that mass media have employed this way of communication. Sarah Trenholm defines interactivity as an opportunity where receivers get the chance to engage with the senders by responding to polls, posting comments, sending e-mails etc. Our communication class is actually participating in interactivity at this very moment. Every week each student publishes posts about the week's topic and each student must also respond to those posts. Well, the responses that we do describes interactivity. Because of interactivity, the traditional mass media is not a one-way channel of communication any more, it allows communication through mass media to be two-way where anyone can respond to an article or a television show. Another example of interactivity would be how viewers can respond to MTV shows. If you visit MTV.com, you can view full episodes of their shows and type or comments clip by clip. This is a neat thing because MTV producers get to read how their viewers are responding to their shows and make necessary changes to get better viewing ratings. Another example of interactivity that I see in today's society is Facebook. Facebook allows their users to pose updates about their daily life and viewers, such as friends, can respond to those posts.
Sarah Trenholm also mentions the concept of "wiki". Wiki is a type of website that allows users to add, remove, or edit and change all the content. Sites like Wikipedia, or Wikianswers are good examples of those sites. Before reading this chapter, I never understood why those sites have "Wiki" in the beginning, but now I understand the meaning of the word "wiki". Haha very interesting.
Signing out,
Events Dreamer
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